Alla’s Lessons on Hardship and Hope
While trapped in a particular moment in time, Alla reminds us about the future.
Breaking My Brand Promise
Al Ries, the great marketing mind, said that marketing is a battle of perceptions, not products. He’s so right.
The Marvelous Obligation of a Leader
There is no one kind of leader, but jazz guitarist Pat Matheny gives all leaders something noble to aspire to.
Are You Interrupting Your Prospects?
What can you provide that is so valuable, your prospects would voluntarily sign up for more from you?
What Does a Country Living Magazine Feature Do for You?
There’s nothing like seeing a story about your business in print or quoted in an online article. But there are limits to even great PR.
Meaning and Joy at the End of Days
Life’s meaning at the end of our days is found in the persistent pursuit of things like fly fishing, hunting, and those activities that give us joy.
Want a Bigger Impact? Show Up in the Rain
There’s nothing easy about the discipline of persistence. To make a bigger impact, show up. Even when it’s raining.
What the Young Retail Brands Teach Us about Marketing
The young retail brands have a cause – and thus a story to tell. They are not merely selling products.
The Linger Effect – And How It Shapes Consumer Behavior
Your customers do not need more information, they want an experience.
First Steps towards Change
When making a change, factor in the temporary walls that need to be built.