While trapped in a particular moment in time, Alla reminds us about the future.
Al Ries, the great marketing mind, said that marketing is a battle of perceptions, not products. He’s so right.
There is no one kind of leader, but jazz guitarist Pat Matheny gives all leaders something noble to aspire to.
What can you provide that is so valuable, your prospects would voluntarily sign up for more from you?
There’s nothing like seeing a story about your business in print or quoted in an online article. But there are limits to even great PR.
Life’s meaning at the end of our days is found in the persistent pursuit of things like fly fishing, hunting, and those activities that give us joy.
There’s nothing easy about the discipline of persistence. To make a bigger impact, show up. Even when it’s raining.
The young retail brands have a cause – and thus a story to tell. They are not merely selling products.
Your customers do not need more information, they want an experience.
When making a change, factor in the temporary walls that need to be built.