Perceptual Research for Positioning Your Brand

May 9, 2018 Posted by David Goetz Blog No Comments

Perceptual Research for Positioning Your Brand

Before you design your next web site or plan your next campaign, you may want to consider whether your perception of reality matches that of your donors or constituents. In this interview with Nonprofit Pro magazine, CZ president, Dave Goetz discusses the gap between the leadership of an organization and that of its constituents: Positioning Your Brand for the Future

Tags: brand research gap between organization and constituents positioning your brand

No Comments

0

About David Goetz

David Goetz is president of CZ Strategy, a messaging and marketing agency. He is one of the "2 Guys" of the "2 Guys and River" podcast and blog. He is also the author of "The Fly Fisher's Book of Lists," "Native Tongue: Translating Your Message into the Language of Prospects" and "Death by Suburb: How to Keep the Suburbs from Killing Your Soul."

Leave a Reply

Your email is safe with us.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

What Does a Country Living Magazine Feature Do for You?

What Does a Country Living Magazine Feature Do for You?

December 5, 2019

There's nothing like seeing a story about your business in print or quoted in an online article. But there are limits to even great PR.

Meaning and Joy at the End of Days

Meaning and Joy at the End of Days

November 11, 2019

Life's meaning at the end of our days is found in the persistent pursuit of things like fly fishing, hunting, and those activities that give us joy.

Want a Bigger Impact? Show Up in the Rain

Want a Bigger Impact? Show Up in the Rain

October 25, 2019

There's nothing easy about the discipline of persistence. To make a bigger impact, show up. Even when it's raining.

Daisy on I Don’t Want to Be Joanna Gaines So thankfull I found your article. I feel exactly the…
Karen Heath on What Does a Country Living Magazine Feature Do for You? Fantastic article. Well said. When I examine the success of…
Howecool5@yahoo.com on I Don’t Want to Be Joanna Gaines Thank goodness I'm not the only one tired of this…