Perceptual Research for Positioning Your Brand

May 9, 2018 Posted by David Goetz Blog No Comments

Perceptual Research for Positioning Your Brand

Before you design your next web site or plan your next campaign, you may want to consider whether your perception of reality matches that of your donors or constituents. In this interview with Nonprofit Pro magazine, CZ president, Dave Goetz discusses the gap between the leadership of an organization and that of its constituents: Positioning Your Brand for the Future

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About David Goetz

David Goetz is president of CZ Strategy, a messaging and marketing agency. He is one of the "2 Guys" of the "2 Guys and River" podcast and blog. He is also the author of "The Fly Fisher's Book of Lists," "Native Tongue: Translating Your Message into the Language of Prospects" and "Death by Suburb: How to Keep the Suburbs from Killing Your Soul."