• Entrepreneurial Stories
  • The Content Studio
  • Agency Services
  • About
    • About Dave
    • About Melissa
    • About Rob
    • About Linda
  • Our Skunk Works
    • 2 Guys and a River
    • Megillicutti
  • Big Thoughts
CZ Strategy CZ Strategy
Call Us    |     630.690.3744
  • Entrepreneurial Stories
  • The Content Studio
  • Agency Services
  • About
    • About Dave
    • About Melissa
    • About Rob
    • About Linda
  • Our Skunk Works
    • 2 Guys and a River
    • Megillicutti
  • Big Thoughts
Perceptual Research for Positioning Your Brand

Perceptual Research for Positioning Your Brand

May 9, 2018 Posted by David Goetz Blog No Comments

Perceptual Research for Positioning Your Brand

Before you design your next web site or plan your next campaign, you may want to consider whether your perception of reality matches that of your donors or constituents. In this interview with Nonprofit Pro magazine, CZ president, Dave Goetz discusses the gap between the leadership of an organization and that of its constituents: Positioning Your Brand for the Future

positioning your brand
Tags: brand researchgap between organization and constituentspositioning your brand
No Comments
0
Share

About David Goetz

David Goetz is president of CZ Strategy, a messaging and marketing agency. He is one of the "2 Guys" of the "2 Guys and River" podcast and blog. He is also the author of "The Fly Fisher's Book of Lists," "Native Tongue: Translating Your Message into the Language of Prospects" and "Death by Suburb: How to Keep the Suburbs from Killing Your Soul."

Leave a Reply

Your email is safe with us.
Cancel Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts

What Does a Country Living Magazine Feature Do for You?

What Does a Country Living Magazine Feature Do for You?

December 5, 2019

There's nothing like seeing a story about your business in print or quoted in an online article. But there are limits to even great PR.

Meaning and Joy at the End of Days

Meaning and Joy at the End of Days

November 11, 2019

Life's meaning at the end of our days is found in the persistent pursuit of things like fly fishing, hunting, and those activities that give us joy.

Want a Bigger Impact? Show Up in the Rain

Want a Bigger Impact? Show Up in the Rain

October 25, 2019

There's nothing easy about the discipline of persistence. To make a bigger impact, show up. Even when it's raining.

Your Comments

  • Karen Heath on What Does a Country Living Magazine Feature Do for You? Fantastic article. Well said. When I examine the success of…
  • Howecool5@yahoo.com on I Don’t Want to Be Joanna Gaines Thank goodness I'm not the only one tired of this…
  • Alan Amling on Meaning and Joy at the End of Days What a great reminder that the length of our life…

Contact Us

We're currently offline. Send us an email and we'll get back to you, asap.

Send Message
CZ Strategy is a messaging and content marketing agency located in the Chicago area.
Make Your Move ... Today
Our Homestead

CZ Strategy
209 East Liberty Drive
Wheaton, IL 60187

630.690.3744

dave@czstrategy.com

czstrategy.com

From Our Twisted Mind
  • What Does a Country Living Magazine Feature Do for You?
  • Meaning and Joy at the End of Days
  • Want a Bigger Impact? Show Up in the Rain
  • What the Young Retail Brands Teach Us about Marketing
Work that makes us happy
Prev Next