Al Ries, the great marketing mind, said that marketing is a battle of perceptions, not products. He’s so right.
About Melissa Parks
Melissa Parks is managing director of social media and content marketing at CZ Strategy. She is an Instagram expert, having built a large IG following on her approach to Vintage antiques. She is a speaker and a writer, contributing to online antique publications.
There’s nothing easy about the discipline of persistence. To make a bigger impact, show up. Even when it’s raining.
Your customers do not need more information, they want an experience.
It’s not easy to be unique. It often requires “thinking outside the crowd.”