Breaking My Brand Promise
Al Ries, the great marketing mind, said that marketing is a battle of perceptions, not products. He’s so right.
Want a Bigger Impact? Show Up in the Rain
There’s nothing easy about the discipline of persistence. To make a bigger impact, show up. Even when it’s raining.
The Linger Effect – And How It Shapes Consumer Behavior
Your customers do not need more information, they want an experience.
I Don’t Want to Be Joanna Gaines
It’s not easy to be unique. It often requires “thinking outside the crowd.”
