Before you design your next web site or plan your next campaign, you may want to consider whether your perception of reality matches that of your donors or constituents.
About David Goetz
David Goetz is president of CZ Strategy, a messaging and marketing agency. He is one of the "2 Guys" of the "2 Guys and River" podcast and blog. He is also the author of "The Fly Fisher's Book of Lists," "Native Tongue: Translating Your Message into the Language of Prospects" and "Death by Suburb: How to Keep the Suburbs from Killing Your Soul."
If you’ve ever seen a therapist or family counselor, you may have filled out a genogram. I filled one out in graduate school for a class, and it was an eye opener.