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  • Entrepreneurial Stories
  • The Content Studio
  • Agency Services
  • About
    • About Dave
    • About Melissa
    • About Rob
    • About Linda
  • Our Skunk Works
    • 2 Guys and a River
    • Megillicutti
  • Big Thoughts

About David Goetz

David Goetz is president of CZ Strategy, a messaging and marketing agency. He is one of the "2 Guys" of the "2 Guys and River" podcast and blog. He is also the author of "The Fly Fisher's Book of Lists," "Native Tongue: Translating Your Message into the Language of Prospects" and "Death by Suburb: How to Keep the Suburbs from Killing Your Soul."

Alla’s Lessons on Hardship and Hope

Alla’s Lessons on Hardship and Hope

Mar 19, 2020

While trapped in a particular moment in time, Alla reminds us about the future.

The Marvelous Obligation of a Leader

The Marvelous Obligation of a Leader

Feb 19, 2020

There is no one kind of leader, but jazz guitarist Pat Matheny gives all leaders something noble to aspire to.

Are You Interrupting Your Prospects?

Are You Interrupting Your Prospects?

Jan 22, 2020

What can you provide that is so valuable, your prospects would voluntarily sign up for more from you?

What Does a Country Living Magazine Feature Do for You?

What Does a Country Living Magazine Feature Do for You?

Dec 5, 2019

There’s nothing like seeing a story about your business in print or quoted in an online article. But there are limits to even great PR.

Meaning and Joy at the End of Days

Meaning and Joy at the End of Days

Nov 11, 2019

Life’s meaning at the end of our days is found in the persistent pursuit of things like fly fishing, hunting, and those activities that give us joy.

What the Young Retail Brands Teach Us about Marketing

What the Young Retail Brands Teach Us about Marketing

Oct 7, 2019

The young retail brands have a cause – and thus a story to tell. They are not merely selling products.

First Steps towards Change

First Steps towards Change

Jul 18, 2019

When making a change, factor in the temporary walls that need to be built.

Do Overs and the Courage for Hard Change

Do Overs and the Courage for Hard Change

Jun 26, 2019

Some change is harder than others and requires a different kind of will to survive.

Good Intentions, Questionable Tactics

Good Intentions, Questionable Tactics

Jun 18, 2019

In this post on the essence of motivation, Dave believes that his good intentions just might outweigh his means.

Perceptual Research for Positioning Your Brand

Perceptual Research for Positioning Your Brand

May 9, 2018

Before you design your next web site or plan your next campaign, you may want to consider whether your perception of reality matches that of your donors or constituents.

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CZ Strategy is a messaging and content marketing agency located in the Chicago area.
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From Our Twisted Mind
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  • Breaking My Brand Promise
  • The Marvelous Obligation of a Leader
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