There’s nothing like seeing a story about your business in print or quoted in an online article. But there are limits to even great PR.
About David Goetz
David Goetz is president of CZ Strategy, a messaging and marketing agency. He is one of the "2 Guys" of the "2 Guys and River" podcast and blog. He is also the author of "The Fly Fisher's Book of Lists," "Native Tongue: Translating Your Message into the Language of Prospects" and "Death by Suburb: How to Keep the Suburbs from Killing Your Soul."
Life’s meaning at the end of our days is found in the persistent pursuit of things like fly fishing, hunting, and those activities that give us joy.
The young retail brands have a cause – and thus a story to tell. They are not merely selling products.
When making a change, factor in the temporary walls that need to be built.
Some change is harder than others and requires a different kind of will to survive.
In this post on the essence of motivation, Dave believes that his good intentions just might outweigh his means.
Before you design your next web site or plan your next campaign, you may want to consider whether your perception of reality matches that of your donors or constituents.
If you’ve ever seen a therapist or family counselor, you may have filled out a genogram. I filled one out in graduate school for a class, and it was an eye opener.