competitors or customers believe to be true. It’s not truth, per se. It’s simply the perception
of reality. Perceptual reality is important when you are rethinking your brand position or
when you want to understand how your competitors or constituents see you. We conduct
perceptual research as part of our Strategic Marketing Playbook process and also as a
stand-a-alone service for those seeking truth.
what a data set of prospects or competitors or customers
believe to be true. It’s not truth, per se. It’s simply the
perception of reality. Perceptual reality is important when
you are rethinking your brand position or when you want
to understand how your competitors or constituents see you.
We conduct perceptual research as part of our
Strategic Marketing Playbook process and also as a stand-a-alone
service for those seeking truth.
marketing with the results of building a
following online. They are not the same. The
tactics – social media marketing, paid search,
email marketing, PR, content marketing, and
lead generation – do not necessarily equate to
followers. We have a long history in helping
clients build their online following. Our
expertise comes because we’ve done it for
ourselves, many times over. We help design
and implement plans to create followers – and
thus new leads for our clients – using the most
effective offline and online tactics for each client.
Implementation
marketing is dead. RIP. Search is changing
with the rise of Alexa, Siri, and Voice Search
Personalities to be named later. Optimizing
your web site for search is still important, but
it’s different today. Because of our expertise in
content strategy, we take a different approach.
We begin with making sure your content is
fresh, engaging, energetic, and life-giving. And
then we figure out how to use the long-tail
strategy of search to drive the right visitors to
your web site.