• Entrepreneurial Stories
  • The Content Studio
  • Agency Services
  • About
    • About Dave
    • About Melissa
    • About Rob
    • About Linda
  • Our Skunk Works
    • 2 Guys and a River
    • Megillicutti
  • Big Thoughts
CZ Strategy CZ Strategy
Call Us    |     630.690.3744
  • Entrepreneurial Stories
  • The Content Studio
  • Agency Services
  • About
    • About Dave
    • About Melissa
    • About Rob
    • About Linda
  • Our Skunk Works
    • 2 Guys and a River
    • Megillicutti
  • Big Thoughts
  • Perceptual Research
    Perceptual research is just that – the hunt to discover what a data set of prospects or
    competitors or customers believe to be true. It’s not truth, per se. It’s simply the perception
    of reality. Perceptual reality is important when you are rethinking your brand position or
    when you want to understand how your competitors or constituents see you. We conduct
    perceptual research as part of our Strategic Marketing Playbook process and also as a
    stand-a-alone service for those seeking truth.
    Perceptual research is just that – the hunt to discover
    what a data set of prospects or competitors or customers
    believe to be true. It’s not truth, per se. It’s simply the
    perception of reality. Perceptual reality is important when
    you are rethinking your brand position or when you want
    to understand how your competitors or constituents see you.
    We conduct perceptual research as part of our
    Strategic Marketing Playbook process and also as a stand-a-alone
    service for those seeking truth.
  • Digital Marketing
    Folks often confuse the tactics of
    marketing with the results of building a
    following online. They are not the same. The
    tactics – social media marketing, paid search,
    email marketing, PR, content marketing, and
    lead generation – do not necessarily equate to
    followers. We have a long history in helping
    clients build their online following. Our
    expertise comes because we’ve done it for
    ourselves, many times over. We help design
    and implement plans to create followers – and
    thus new leads for our clients – using the most
    effective offline and online tactics for each client.
  • SEO Audit + Plan +
    Implementation
    Traditional SEO (search engine optimization)
    marketing is dead. RIP. Search is changing
    with the rise of Alexa, Siri, and Voice Search
    Personalities to be named later. Optimizing
    your web site for search is still important, but
    it’s different today. Because of our expertise in
    content strategy, we take a different approach.
    We begin with making sure your content is
    fresh, engaging, energetic, and life-giving. And
    then we figure out how to use the long-tail
    strategy of search to drive the right visitors to
    your web site.

Contact Us

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CZ Strategy is a messaging and content marketing agency located in the Chicago area.
Make Your Move ... Today
Our Homestead

CZ Strategy
209 East Liberty Drive
Wheaton, IL 60187

630.690.3744

dave@czstrategy.com

czstrategy.com

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